Hope you are all doing well!
Check out this awesome initiative from Ray-Ban! As you may or may not know, Ray-Ban is all about campaigning for change and encourages its fans to be true to themselves!
If you have been following me on facebook and Instragram, you know that I went to one of these initiatives at Isle of MTV earlier last month!
This month is no different! Ray-Ban are encouraging their fans to express themselves by welcoming their body paint challenge and they can win awesome prizes. More info below!
RAY-BAN INVITES ITS FANS
TO BODY-PAINTING DARES AT CREAMFIELDS
Legendary brand Ray-Ban is inviting its fans to change the world this summer by being true to themselves and openly expressing their beliefs, world-changing ideas and deepest confessions.
A specially designed lodge will be set up at the MFCC during the major dance festival, Creamfields on Friday, where adventurous partygoers can partake in body-painting dares, spraying on a graffiti wall and creating customised t-shirts.
“Both Ray-Ban lodges at the Isle of MTV and Café del Mar last month attracted huge crowds of people with plenty of #Campaign4Change spirit. Around a hundred people of all ages participated in body-painting dares and over 500 customised Ray-Ban t-shirts were distributed, as part of the incredibly popular #SpeakTheTruth campaign. We are very excited to meet more Ray-Ban fans at Creamfields!” said Helena Tua at Ray-Ban Malta.
Those daring enough to have their body covered in vibrant body paint will be rewarded a free pair of Ray-Ban sunglasses. Meanwhile, those opting for a smaller piece of body art will receive Ray-Ban vouchers and Ray-Ban freebies, depending on how adventurous they are.
Creamfields partygoers can have their most honest confessions printed on a customisable t-shirt in the #SpeakTheTruth t-shirt factory.
The Maltese edition of the campaign, brought to the island by Class Optical, Ray-Ban’s official representatives in Malta, is also organised in other countries worldwide.
The #Campaign4Change and #SpeakTheTruth campaigns were launched in Malta at two high profile party events in July: Isle of MTV in Floriana and Duke Dumont at Café Del Mar.
Creamfields will be held at the MFCC grounds on Friday, August 14th.
Brand loyalists are encouraged to use the hashtag #Campaign4Change and #SpeakTheTruth to pitch their world-changing ideas on , and to access details and images of the campaign.
Are you up for the challenge?....